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Cookie- and privacy policy

Privacy matters! At Zaltify we truly care about your privacy. Our mission is to make it easy and safe to enter the world of Zalto. It is very important that you know how we keep your information safe and secure. This Privacy Policy therefore describes how your personal information is collected, used, and shared when you visit or make a purchase from Zaltify.com.


We respect your privacy, and we respect your information. First we will explain which information we will collect, when you visit Zaltify.com. We collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse Zaltify.com, we collect information about the individual web pages or products that you view, what websites or search terms referred you to Zaltify.com, and information about how you interact with Zaltify.com.

We collect information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse our website.

Additionally when you make a purchase or attempt to make a purchase through Zaltify.com, we collect certain information, including your name, billing address, shipping address, payment information (including payment card numbers), email address and phone number.


We truly believe in openness and transparency, why we here want to explain, why we collect these information:

We use the information to fulfill any orders placed through Zaltify.com (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

As already explained it is important for us that you can shop and browse Zaltify.com safely. Therefore we screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with Zaltify.com, and to assess the success of our marketing and advertising campaigns). We continuesly want to learn and to improve the experience for you, so it is easy and secure for you to use Zaltify.com.


First let us emphasize: We do not and will never share, disclose, sell, rent, or otherwise provide personal information to other companies for the marketing of their own products or services.

Zaltify works with a variety of third parties and service providers to help provide you with the best service and to give you the best experience, and we may share personal information with them to support these efforts.

We may also share your information in the following circumstances:

  1. to prevent, investigate, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service or any other agreement related to the Services, or as otherwise required by law.
  2. to help us conduct marketing and/or advertising campaigns.
  3. use of Shopify to power our online store - you can read more about how Shopify uses your information here: https://www.shopify.com/legal/privacy.
  4. use of Google Analytics to help us understand how our customers use Zaltify.com and to improve the experience for the customer - you can read more about how Google uses your information here: https://www.google.com/intl/en/policies/privacy/.

Finally, we may also share your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.


Your privacy is crucial for us. Therefore, we follow industry standards on information security management to safeguard sensitive information, such as financial information, intellectual property, employee details and any other personal information entrusted to us. Our information security systems apply to people, processes and information technology systems on a risk management basis.

No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information.


Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are an European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.


When you place an order through Zaltify.com, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@zaltify.com or by mail using the details provided below:

Better Wine Taste ApS

[Att.: Martin Hansen. Privacy Compliance Officer]

Vesterbrogade 149, 1620 Copenhagen, Denmark